In the age of the internet and digital world, some traditional marketing tools have survived and still have beautiful days ahead: nothing will ever replace logoed promotional products. With decades of experience in the custom scarf and tie business, ANNE TOURAINE, Inc. has partnered - through ANNE TOURAINE Paris™ and ANNE TOURAINE Custom Scarves and Ties - with hundreds of leading companies seeking timeless and elegant corporate gifts. Far from being extinguished, the demand for quality branded giveaways remains high. Here is why these are marketers’ favorite:
► Branded / logoed gifts, especially when these are high-quality items, draw the recipients’ attention to a company’s business.
► A 2017 study reveals that 89% of the consumers will recall the advertiser’s name or company’s name for at least 24 months after receiving a promotional gift.
► Promotional gifts will help customers to spot and recognize a business right away. Marketers call it “instant brand recognition”.
► Unique and quality products are precious and last longer than cheap items. Recipients will cherish and use them for months or years. Meaning they will be engaged with the brand for a long time.
► People associates the premium quality of a gift with the quality of the advertiser’s business.
► A vast majority of people say they will do business with the advertiser after receiving a special gift.
► Happy customers make loyal and returning customers.
► Products which have a logo or a brand message of the company printed on them drive potential customers’ interest.
► Customers who are satisfied with their gift items become referrals, allowing a business to reach a broader audience.
Corporate gifts and quality promotional neck wear should always be part of a marketing campaign. At ANNE TOURAINE Paris™ and ANNE TOURAINE Custom Scarves and Ties Inc. we work with worldwide leading companies and we know from experience how important these are!