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ANNE TOURAINE Paris™ began with a lifelong love of silk scarves. For Anne, a scarf has always been more than a finishing touch: it is a canvas for color, a memory of a place and a personal way to wear a story.
Born in Paris, Anne grew up watching her mother dress with care. Pearls, perfume, heels and a silk scarf were part of her signature look. As a child, Anne played with her mother's scarves and, when asked what she wanted to become, answered without hesitation: a scarf maker.
At sixteen, her mother gave her a silk carré, the classic French square scarf. While many of her classmates embraced the fashions of the day, Anne drew inspiration from the elegance of Grace Kelly and Audrey Hepburn. She began imagining the designs she might one day create herself.
Anne's curiosity took her beyond Paris. After high school, she traveled to China, drawn by the history of silk and the routes that carried it across continents. That journey stayed with her and later inspired the brand's SILK ROAD scarf collection.
Back in France, Anne studied at ESSEC Business School before entering the world of Paris fashion. She went on to work for Christian Dior Paris, developing fashion accessories over eight years. The experience shaped her approach to design, craftsmanship and service.
After the birth of her second son in 1994, Anne returned to the idea that had followed her since childhood. She began drawing scarf designs again, and ANNE TOURAINE Paris™ was born. The brand later expanded beyond France, opening a United States branch in 2012.
Anne approaches a scarf as a composition: color, pattern and fabric must work together, whether the inspiration comes from a Paris street, a garden or a journey farther afield. Her designs bring a distinct point of view to the French carré, balancing familiar elegance with contemporary color and graphic detail.
The collection includes French silk twill scarves, silk chiffon stoles, generous satin and chiffon scarves, and silk twillies. Each format invites a different way to wear color: tied close to the neck, draped over the shoulders, styled in the hair or added to a handbag.
Fabric, print and finishing are central to the way we create scarves. A design should look beautiful up close and feel comfortable to wear. In our silk twill collection, hand-rolled hems reflect the care given to the finishing of each carré.
Our aim is to create accessories that can be worn often and kept for years. Some customers choose a scarf for its color; others connect with the place or story behind its pattern. Both are part of the pleasure of finding one that feels like their own.
Explore the French silk scarf collection and discover the colors, fabrics and stories behind our designs.
